About Us


Gerry Lundberg Public Relations has a wealth of experience working with some of the biggest names and most prestigious events in the arts and entertainment sector.


Founded by Gerry Lundberg over 30 years ago, Sinead O’Doherty joined the team in 1997 and we have worked together ever since specializing in theatre, arts, festivals, music, film, dance, literature, visual art.

The quality of our services is attested to by the long and enduring relationships we have formed with clients of all sizes. The personal touch is one of the distinctive elements of our service. If you work with us, you deal directly with Gerry and Sinead from the first meeting, to the final report and we hope beyond that.

We work to deliver results and have the contacts, experience and personal relationships to mediate between individuals, organisations, institutions and media in highly effective and targeted ways. We are constantly looking for new, innovative ways to deliver positive coverage for clients.  

Together we have created and implemented strategic PR plans for sell out tours and gigs, festivals and productions that have smashed box office records, world premieres, major press conferences, announcements and events that needed and garnered exceptional publicity. We have handled press for Irish and visiting artists including some of the biggest names in entertainment industry worldwide …… and much more.

Get to know us a little better.


Gerry Lundberg has a wealth of experience and a proven track record of excellence in PR. With previous experience as an actor, theatre manager and arts administrator, Gerry started his own company handling PR for the arts and entertainment sector. A Fellow of the Public Relations Institute of Ireland, Gerry is also a member of the Marketing Institute of Ireland. His is an outstanding portfolio of work spanning over three decades and includes festivals, theatre, visual art, music, film and cultural events. From his extensive CV projects have included, productions in most of the theatre and performance spaces in Ireland, Wexford Festival Opera, Beckett Centenary Festival, Riverdance (including 7 years as International publicist for the show), The Pirate Queen, Heartbeat of Home, Dublin Theatre Festival, Drogheda Arts Festival, James Joyce Centre and Bloomsday Festival.                               

Gerry has extensive experience as unit publicist including Vikings, The Tudors, The Secret Scripture, The Field, Reign of Fire, In America, My Left Foot, Dancing at Lughnasa, RAT, P.S., I Love You, Laws of Attraction, In The Name of The Father, Evelyn, The Boxer and How About You and has handled many film premieres.


Sinead O’Doherty has worked with Gerry Lundberg PR for over 18 years, joining the company after completing her BA in Communications at DCU where she focused on public relations, cultural studies, research methods, marketing, creative writing and photography.  She is a member of the Public Relations Institute of Ireland and has a diploma in social media and its application to PR, an area she is particularly interested in.

Sinead has led on many of the major festival PR strategies including Dublin Theatre Festival, Kilkenny Arts Festival, Wexford Festival Opera, Dublin Book Festival, Cinemagic and TradFest Temple Bar. Her CV includes extensive experience in PR for theatre working with many of the leading production companies as well as theatres including the Abbey Theatre and The Gate. Sinead has also handled PR for many music gigs in venues of all sizes including Croke Park, 3Arena, Bord Gais Energy Theatre and Live at the Marquee Cork.

Just a sample of projects have included Riverdance, The Last Hotel, Howie The Rookie, The Ark, The Walworth Farce, Ballyturk, world premiere of I, Keano, Irish premieres of MAMMA MIA!, BATMAN LIVE and Walking with Dinosaurs, first ever arena tour of Jesus Christ Superstar, West Coast Cooler Glamour Fashion shows, The Cheerios Panto, Fame The Musical, and unit PR on numerous films / TV including The Tudors, Laws of Attraction, Evelyn & How About You. She has also been responsible for PR for many major launches, press conferences and film premieres.

The team also includes administrative support.